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Effectively Breaking the Rules in Service of Your Clients

November 19, 2018 from 5:30 pm to November 20, 2018 from 7:00 pm


For coaches, there are rules to follow. Every coach who has completed an accredited coach training program is aware of the rules: provoke discovery, ask open-ending questions, the client has the answers, don’t give solutions, don’t give advice, don’t talk about yourself, etc. Coaches are taught how to deliver “pure coaching” and the ICF requires coaches to demonstrate pure coaching competencies to achieve coach certification.

Over the past 25 years, the coaching profession has evolved. There are a variety of coach training programs and an increase of individuals holding coach certifications or identifying themselves as professional coaches. What does it truly mean for clients to partner with professional coaches? Clients quickly want answers, solutions, advice, and goal accomplishment. Coaches expect clients to bring their full selves to coaching sessions to explore deeply and move forward. Do the current rules for coaching allow for coaches to bring their full selves, leading clients to think differently and develop? How often are coaches breaking the “pure coaching” rules in service of their clients?

Based on the recent Choice magazine titled “Breaking the Rules,” this session will be a lively discussion about balancing the “business” of coaching and the “practice” of coaching. Is it time to intentionally break the rules?

Attendees will:

  • emerge with a greater awareness and clarity to bring their full selves as coaches in partnership with clients
  • learn how to honor the coaching profession
  • discuss the myths of coaching
  • understand the benefits of the “business” of coaching and the “practice” of coaching
  • learn guidelines for incorporating other disciplines
  • discover the essence of an effective coach
  • receive 1.5 ICF CCEUs (1.0 core, 0.5 resource development).

About the Speaker: Madeleine Homan Blanchard, MCC, MSc

Madeleine is on the Board of Directors of The Ken Blanchard Companies, a family owned, global leadership development firm. Madeleine is the Director of Coaching Services for the company, and coaches senior leaders in global organizations and TED Fellows. Madeleine recently completed a Master’s of Science degree in NeuroLeadership from Middlesex University. Her blog, Ask Madeleine, is a weekly advice column for well-intentioned managers.

A coach since 1989 and a pioneer in the coaching profession, Madeleine was instrumental in developing the core curriculum for Coach University where she was a founding advisory board member and Sr. Trainer. She is the designer and facilitator of The Manager as Coach, which was the core-coaching curriculum for several companies worldwide (such as Boston Consulting Group and Capital One) from 1995-2003. She is also a co-author of The Ken Blanchard Companies coaching skills program: Coaching Essentials. Madeleine was a founding board member of the International Coach Federation where she served on the board for six years. In the 90s, Madeleine founded Straightline Coaching, a coaching service firm in New York City devoted to life and work satisfaction for creative geniuses and spent two years as the Program Director for a coaching program that rolled out to 2100 individuals globally for the IT division of Goldman Sachs.

Madeleine lives in San Diego, with her husband with whom she is in the final stages of raising four children. She hikes with their three labs, is a passionate cook, and reads. Madeleine has been studying Shamanism for fifteen years and has recently started working as a shamanic practitioner.



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November 19, 2018 from 5:30 pm
November 20, 2018 from 7:00 pm
Event Category:


Center For Creative Leadership
3377 N Torrey Pines Ct #300,
La Jolla, CA 92037 United States