Board of Directors


Shahrzad Sherry Nooravi, PsyD


Shahrzad Sherry Nooravi, PsyD, MCC, is an organizational psychologist and CEO of Strategy Meets Performance. For the last two decades, she has supported fast-growth to Fortune 500 companies in strengthening their culture and leadership through executive coaching, training and facilitation. 


As President of ICF-San Diego, Shahrzad is looking forward to furthering the coaching profession, creating a strong and joyful local community and supporting all coaches (new, intermediate-level and seasoned) in gaining new skills, knowledge and certifications. 


She has been named Citizen of the Year, Trailblazer of the Year and A Voice to Listen to for her community work and original leadership research. Shahrzad’s leadership philosophy is that we can tap into our deepest potential when we focus on expanding our wisdom, power, resilience and grace. She holds a Doctorate of Psychology from Alliant International University, Masters in Communication from Pepperdine University and Bachelors degree in Psychology and Journalism from California State University Northridge.


When she is not serving clients, you can find her spending time with her husband and Siberian Husky, writing her forthcoming book and smashing a tennis ball. 

Gaby Alvarez-Pollack


Gaby is a learning & development expert and a professional coach with an emphasis in strategic talent management, behavioral assessments, and organizational design. For over 20 years, her passion for learning, growth and strategy has helped individuals, teams and organizations achieve success by finding the perfect combination of personal meaning and business results.

Gaby creates and delivers transformational learning experiences focused on bringing individual talents and strengths to life, improving emotional intelligence, and opening paths of continuous learning and growth, always in support of organizational goals and business strategy.

She is a Certified Master Coach, a Gallup Strengths, Emotional Intelligence and DISC Certified Instructor and Coach and has worked with 100’s of leaders and teams across a variety of industries. Gaby brings insight to her work rooted in Positive Psychology and the Neuroscience of Growth Mindset.

Gaby is the founder and Chief Learning Officer at GS&L Consulting, holds an MBA and is on the journey of becoming ICF- PCC accredited by the end of January 2021.

In the classroom of life, she spends her time at the golf course, reading a good book, and enjoying a nice glass of wine. Gaby calls San Diego and Mexico City her home, where she lives and learns with her husband Steve and their 9-year-old, Lucas

Lynn Levis

Past President

Lynn is a skilled facilitator, dynamic trainer, and compassionate coach, at her best when helping others learn and grow. Utilizing 15 years of experience across multiple industries and in various roles, Lynn partners with professionals and leaders on their developmental journeys, creating a customized approach to maximize each individual’s and organization’s experience.

A lifelong learner herself, Lynn is pursuing her PhD in Leadership Studies at the University of San Diego, focusing on Coaching and Organizational Consulting. She earned her BA in Broadcast Communications from the University of Pittsburgh and her MPS in Public Relations and Corporate Communications from Georgetown University.

Lynn completed her coach training via the Executive Certificate in Leadership Coaching at Georgetown’s Institute for Transformational Leadership, and she is an Associate Certified Coach (ACC) through the International Coaching Federation. Her involvement with the ICF San Diego Board is driven by her passion to support coaches in their professional and personal development.

Maggie Murphy Maertz


Maggie serves as an OED Strategy Leader within the Enterprise Talent Office at Wells Fargo & Company.  She partners with key stakeholders focused on growing leaders and team members so they thrive within a VUCA environment while strengthening key organizational capabilities.  

Maggie has been a member of ICF-San Diego almost since its inception. She is excited to be able to more fully contribute to the chapter and is thrilled to be the Secretary. Desmond Tutu once said: “Do your little bit of good where you are; it’s those little bits of good put together that overwhelm the world.”  This is a motto Maggie tries to live by and  hopes to bring to the chapter -- creating change with and within our community, big and small, and to learn and grow with chapter’s members.

Donald E. Coleman


Donald E. Coleman is a veteran of the United States Marine Corps and the Chief Evangelistic Officer of Semper Kaizen Corp, a human development company. His mission in life is to "Joyfully Add Value to All Those Around Him," which he pursues daily. Over twenty years ago, he was introduced to professional coaching and received training at Coach U, founded by Thomas J. Leonard. Donald believes that every person can live a vibrant and purposeful life and as a result, he founded Semper Kaizen Corp.  The mission is to bring professional training and coaching to the masses because no one should be left behind.

He resides in San Diego, California, where he provides engaging financial empowerment, personal development, leadership workshops and keynote speaking throughout California. He spent the last 20 years working in the credit union movement as a Vice President in San Diego. Under his leadership and personal direction, he used the coach approach to help thousands of families achieve their personal goals centered on personal finances. Donald is a Licensed Coaching Clinic™ Facilitator.


John Murphy

Operations Director

John has over nine years of coaching experience in the areas of communication skills, emotional intelligence and leadership. Earned the Professional Certified Coach (PCC) designation from the International Coach Federation. Certified in Co-Active Coaching by the Coaches Training Institute (CTI). Background includes six years of experience as a structural engineer and earning the designation of a Licensed Professional Engineer (PE).

With this knowledge and experience, John supports managers in building self-confidence, stress management, and communication skills. His style of coaching helps them build self-awareness around their strengths, values, and personal vision by asking thought-provoking questions and giving in the moment feedback. This process of building self-awareness and a personal vision naturally builds their self-confidence. He incorporates mindfulness techniques to improve stress management and resilience. With practical listening, empathy, and communication skills he helps them succeed as a leader.

A person smiling at the camera Description automatically generated with medium confidenceFreda Wilson

Communications Director

Freda Wilson is Certified Life & Relationship Coach and the founder and owner of Relationship Matters and HELP Enterprise Inc. She has authored two Amazon bestsellers, Healing the Wounds of Divorce and Building Relationships That Last. She is also an ordained minister with over 20 years of experience in executive leadership, biblical teaching, pastoral care and guiding individuals and couples in personal pursuits. Her life’s mission is to help others through a variety of modalities: to believe in themselves, achieve their goals and succeed at maximizing their economic, social, and spiritual potential. 

Freda received her undergraduate education at Lincoln University, Lincoln University, PA and DeVry University, Chicago, Il where she received a Bachelor of Science degree in Computer Information Systems. She has two graduate degrees, a Master of Biblical Studies and Church Administration from Logos Graduate School, Jacksonville FL, and a Master of Arts in Theology and Applied Ministry with an emphasis in Global and Contextual Studies and Community Ministry Leadership from Bethel Theological Seminary, San Diego, CA. In addition, she received a certification in premarital and marriage counselling from Bethel Theological Seminary, San Diego, CA. 

Freda is currently a board member for Caring Hearts Medical Foundation. She has a profound sensitivity to the hurts and needs of others and has built her life around helping people succeed.  

Wil Fisher

Programming Director

Wil Fisher is the founder of Willfully Living, his life coach practice that focuses on supporting gay, queer, bi and trans men. He is also an executive coach with BetterUp, where he supports high level executives in the tech industry.

Wil became an ACC ICF certified coach under the tutelage of Damian Goldvarg, the former President of ICF. He studied with Damian at Easton Mountain, an LGBT retreat center in upstate New York where Wil served as Executive Director. While living and working at the retreat center, Wil became well versed in many modalities of healing and personal growth.

Prior to coaching, Wil predominantly worked in the nonprofit sector. He served as the Northeastern Regional Director of Scouting for All, a national organization working to change the Boy Scout’s discrimination policy against gays and atheists. Later, he became the director of communications and special events for the Ali Forney Center (AFC), the nation’s largest organization dedicated to housing homeless LGBTQ youth. While at AFC, Wil also earned his MA in applied theatre from CUNY, and discovered the ways theatre can be used for community building, education, and for addressing social rights issues. He has brought this work to NYC classrooms in workshops focused on ways students can change their school's culture around the perceptions and agreements of LGBTQ people. He has also brought this methodology to men's work with the company he co-founded, Man Question which has offered workshops addressing our relationship to masculinity with groups ranging from LGBTQ groups to inmates at a maximum security men's prison.

Sara Hilecher

Programming Director

Sara Hilecher is 

an experienced leadership development coach and facilitator with expertise in personal growth and development. For over ten years, Sara has been involved in coordinating, designing, facilitating, and coaching transformational experiences for individuals and groups, nationally and internationally.

Sara graduated with her Master of Arts in Leadership Studies as well as a certification in Executive Leadership Coaching from the University of San Diego. She is an Associate Certified Coach with the International Coaching Federation. Aside from working at the Center for Creative Leadership as a Learning Content Associate, Sara also engages in individual coaching through various coaching networks, as well as running her own coaching practice - Living the Light Coaching. She is committed to serving individuals and groups through meaningful growth, built on a foundation of deep connection, empathy, and unconditionality.

Barbara Noerenberg

Membership Director

Barbara is a certified Executive Coach with Lee Hecht Harrison and also has her own private coaching practice.  With 25+ years of experience in business, Barbara brings perspective and best practices to her clients.  She works with highly motivated leaders to elevate their personal and professional performance to help them grow and sustain their business.  She specializes in Change Management, Strategic Planning, Leadership Development, Operations and Project Management.

Barbara has worked with organizations of all sizes from small businesses to global companies.  She understands the pressures that business leaders face because she has been there, speaks the language of business and leadership, and knows the drivers that create and sustain business value.

Barbara is the former Vice President of Corporate R&D at Qualcomm Inc. where she managed diverse teams of professionals in early-stage engineering research, product development and Fortune 100 technical partnerships, with an annual budget of $200M+.

Barbara serves on the Board of Directors of numerous organizations and is the recipient of several awards including the San Diego Business Journal’s Top 500 Influential Business Leaders.

Jennifer Guillaumin

Membership Director

Jennifer Guillaumin is an International Coaching Foundation (ICF) Professional Certified Coach. She completed the Fielding Graduate University Evidence Based Coaching & Organizational Leadership Certification Program, and has a MBA in Entrepreneurship and Innovation from Point Loma Nazarene University and a Bachelor's degree in Business Administration from the University of San Diego.  

She has completed extensive continued professional development in the coaching and business fields. Jennifer has pursued her goal and passion of providing professional coaching and mentoring services to others through her business, “Transformation”,  in the areas of personal, career, professional and business development; and in empowering others towards pursuing their goals and personal best.  

Jennifer has contributed to her community through serving as a professional resource, volunteer mentor and coach for Fielding Graduate University as Group Coaching Facilitator, for the San Diego Chamber of Commerce as Leadership Program Mentor and for Point Loma Nazarene University as Co-Chair of the Innovation & Entrepreneurship Network.

She looks forward to supporting ICF Membership by increasing engagement with current and future members! 

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