Educational Program: What Can You Do If You Need to Get Clients Yesterday?

The COVID-19 pandemic has disrupted coaching practices everywhere. Clients have lost their jobs or businesses, and organizations have shut down or had their budgets slashed. At the same time, traditional marketing avenues for coaches, like networking meetings or live speaking, have disappeared. In this session, you’ll learn what kinds of marketing are still possible – and appropriate – during this crisis. You’ll also find out where to put your marketing efforts in order to produce results quickly. Come with your personal questions or concerns about getting clients, and we’ll look for solutions to them, together.

Participants will:

• learn five approaches that work when you need to get clients fast,
• find out what types of marketing is best to avoid when you’re in a client-getting emergency, and
• participate in group brainstorming and discussion on how to solve specific problems audience members are facing.

Participants will also receive 1.5 hours Resource Development Continuing Education Credits.

About the Speaker:

C.J. Hayden is the bestselling author of Get Clients Now! A 28-Day Marketing Program for Professionals, Consultants, and Coaches, The One-Person Marketing Plan Workbook, and 50 Ways Coaches Can Change the World. Since 1992, she's been helping coaches and self-employed professionals get clients, get strategic, and get things done.

C.J. is a Master Certified Coach, a Certified Professional Co-Active Coach, and has completed advanced coach training with the Arbinger Institute. She has taught marketing for John F. Kennedy University, Mills College, and the U.S. Small Business Administration. A pioneer in the coaching profession, C.J. was a founding director of the worldwide Professional and Personal Coaches Association (which later merged with the International Coach Federation) and editor of the first-ever coaching newsletter, “Being in Action.” Find out more about C.J. at www.getclientsnow.com.