Business brand storytelling is the art of telling your ideal customers their stories to them while guiding them to your door. Customer’s go through a buying journey and the earlier along that journey you can capture their attention, the better chance you have to guide them from awareness of your brand to brand advocacy. Your audience will learn how to construct their digital footprint and email funnel based on their motivators to meet their ideal customer along their buying journey to guide them to their door.
Key Learning Objectives:
-How to map our your customer’s journey
Each participant will receive 1 Core Competency Education credit and .5 Resource Development.
Presenter:
Shannon Peel is passionate about stories and how they connect people to each other and to brand names. She has over 30 years experience in marketing, sales, advertising, and storytelling. Due to her insatiable curiosity and desire to learn new things, she has a unique skill set enabling her to see how all the pieces of a brand story come together to guide an audience from brand awareness to brand advocacy. She recently published her interactive, multimedia digital book called BrandAPeel: Brand Storytelling in the Digital Age filled with videos, podcast episodes, and downloadable workbooks to help small businesses define their brands and create content to tell their stories.
Note to Participants re: ICF San Diego Virtual Events: For attendance tracking purposes, all participants are required to login to their personal zoom account before they join the meeting. You will not be able to join the meeting if you are not logged into a Zoom account. If you don't have a Zoom account, you can create one for free at https://zoom.us
Contact Us:
info@icf-sandiego.org
