From Great Conversations to Consistent Clients: A Simple Follow-Up System for Coaches
This session helps coaches take a fresh, human (non-salesy) look at what happens after the first conversation with a prospect or past client — and why so many warm opportunities quietly disappear.
We’ll explore a simple follow-up and reactivation approach that creates clarity and consistency without adding pressure or mental load. Instead of starting with tools, we’ll start with meaning and mindset — reframing a “CRM” as a relationship and clarity system that supports trust, continuity, and sustainable growth.
Participants will leave with a clear, lightweight structure they can implement immediately to stop losing warm leads and turn good conversations into consistent clients.
PRESENTER: Brian Carries Naar
Brian is an Executive and Business Development Coach with over 15 years of experience in sales, leadership, and building growth systems for professional services and technology companies. He is a CPA by training and a former Partner and VP of Sales of a global SaaS company, where he helped scale the business from early-stage startup to hundreds of clients across 50+ countries.
Brian now works with leaders and coaches to turn high-quality conversations into consistent business results through simple, ethical, and sustainable sales structures. His approach focuses on follow-up, relationship continuity, and clarity of pipeline, helping professionals move from scattered notes and one-off outreach to a light, human, and reliable system that supports trust, visibility, and long-term growth.
For this session, Brian will help coaches reframe “CRM” not as a heavy sales tool, but as a practical relationship and clarity system that protects valuable connections, reduces mental load, and prevents opportunities from being lost after the first conversation.
