ICF North Florida Presents: Enhancing Your Visibility: Leveraging Speaking Engagements to Elevate Your Coaching Practice
DESCRIPTION: Public speaking is a powerful tool for coaches to increase visibility, establish credibility, and attract clients. Yet, many struggle with how to leverage speaking engagements effectively. This session provides a step-by-step approach to identifying ideal speaking opportunities, crafting compelling messages, and converting engagements into business growth. Participants will engage in interactive exercises, including refining a talk title, brainstorming signature topics, and writing outreach emails to secure speaking gigs. By the end, attendees will have a clear roadmap for integrating speaking into their coaching business model, positioning themselves as thought leaders, and using speaking engagements as a strategic growth tool.
WHAT YOU WILL LEARN: By the end of this session, participants will:
1. Craft a compelling speaking topic that aligns with their coaching expertise, engages their ideal audience, and positions them as a trusted authority.
2. Identify and secure speaking opportunities by learning where to find ideal events, how to approach decision-makers, and what outreach strategies convert to bookings.
3. Leverage speaking engagements to grow their coaching business by implementing audience engagement techniques, strategic calls to action, and effective follow-up methods to turn attendees into paying clients.
CCE's:
*0.75 Core Competency & 0.75 Resource Development Units
IMPORTANT: This registration process consists of TWO STEPS.
After completing your initial registration, you will receive an additional email instructing you to ALSO register via Zoom.
Please note that your registration will not be considered complete unless you also register through Zoom.
PRESENTER: Dale Wilsher
Dale Wilsher is an executive leadership coach, keynote speaker, and personal development expert dedicated to helping professionals amplify their impact. A Professional Certified Coach (PCC) and a member of the Forbes Coaches Council, Dale serves as faculty for the U.S. Chamber of Commerce’s Institute of Organizational Management and the Professional Christian Coaching Institute. As Director of Programming for NSA Colorado and a certified virtual presenter, she has spent 17 years leveraging speaking engagements to grow her coaching business. Dale’s dynamic presentations blend neuroscience, psychology, and practical strategies to help coaches increase visibility, attract clients, and expand influence.
*Disclaimer: AI Bots will not be permitted.
*CCE Requirement Notes for Participants: Zoom: You will not be able to join the meeting if you are not logged into a Zoom account. If you don't have a Zoom account, you can create one for free at https://zoom.us. For attendance tracking purposes, all participants are required to login to their zoom account associated with their event registration. CCE’s: To be awarded CCE’s for participation in this event it is required to remain on camera for a minimum of 80% of the scheduled event.
