Business Development Roundtable: Coaching Packages & Pricing – Strategies to Grow a Profitable Coaching Business
The Business Development Roundtable is designed as a welcoming and collaborative space for ICF San Diego chapter members to learn, exchange ideas, and share resources that support the growth and sustainability of their coaching practices.
Are you confident in how you price your coaching services? Wondering how to structure coaching packages that attract your ideal clients while reflecting the true value of your expertise? Or perhaps you're considering raising your rates but aren't sure where to start?
If so, join Kit Prendergast and your coaching colleagues for a facilitated roundtable discussion focused on Coaching Packages & Pricing. This interactive session is an opportunity to explore different pricing models, share experiences, and discover practical strategies for creating compelling coaching offerings that balance client value with business profitability.
As we wrap up 2026 and look ahead to a new year, let's come together to share insights, challenge our assumptions, and explore new opportunities to strengthen our coaching businesses.
Together we will:
-
Explore different coaching package structures and pricing models, including individual sessions, multi-session packages, and retainer arrangements.
-
Discuss strategies for setting competitive yet sustainable rates that reflect your experience, expertise, and target market.
-
Share approaches for communicating the value of coaching and confidently discussing fees with prospective clients.
-
Exchange ideas on packaging services to attract ideal clients, encourage longer-term engagements, and generate consistent revenue.
-
Address common pricing challenges, including discounting, negotiating fees, and overcoming mindset barriers around charging what you're worth.
-
Learn from the collective wisdom and experiences of fellow coaches about what works—and what doesn't—in building a profitable coaching practice.
Whether you're just starting your coaching business or looking to refine your existing offerings, this roundtable will provide fresh perspectives, practical ideas, and valuable connections to help you approach pricing with greater clarity and confidence.
*Each participants will receive 1 Resource Development CCEU
Meet your facilitator, Katherine (Kit) Prendergast, PCC, Leadership Development Coaching & Training

Kit is from Northern Nevada. She brings great energy and hard-won wisdom to the conversation, having guided her own coaching and training business through 25 years, three economic downturns, and an international move.
Join us for an engaging conversation and leave inspired to position your coaching services for greater success in 2027!