• July 02, 2021 6:00 AM | Scott Krawitz


    The act of declaring is a powerful one that empowers us to say what we want. It also sets into motion actions and mindsets to get there. The Declaration of Independence was the first formal statement by the founders of the United States in asserting their right to choose their own government.

    A declaration is impactful. When you choose to declare something you are stating to yourself and to the world that you aim to achieve something new that is important to you. A declaration can get your mind and your intent clarified and focused on the changes needed in your life right now to manifest whatever you desire. 

    In mid-June 1776, a five-person committee including Thomas JeffersonJohn Adams and Benjamin Franklin was tasked with drafting a formal statement of the colonies’ intentions. The Congress formally adopted the Declaration of Independence—written largely by Jefferson—in Philadelphia on July 4, a date now celebrated as the birth of American independence.

    Over the years, this singular pronouncement has paved the way for increasingly progressive declarations.  Since 1865, Juneteenth has been commemorating the declaration of African American freedom and is now an official holiday, celebrating education and achievement in the community.  Beginning in 1970, Pride Month declares the rights of the LGBT+ to be open about their sexual orientation without fear of persecution. 

    Declarations can be helpful to remind you of what you want to achieve, give you energy as you work toward your goals and empower you to be resilient as you work through challenges. Following are examples of declarations clients have made:

    • I will have dinner with my family every night as the rule and not the exception

    • My voice matters and I will share it in our management meetings

    • I will stand up for inclusion and make sure all the voices are heard in our staff meetings

    • I will stop checking emails after 7 p.m. and will set this tone with my team

    As coaches, we can ask questions that enable clients to declare something they want. In reference to the ICF Core Competencies, this would contribute to Evokes Awareness, which is defined as facilitates client insight and learning by using tools and techniques such as powerful questioning, silence, metaphor or analogy. When you challenge the client as a way to evoke awareness or insightyou can ask questions about the client, such as their way of thinking, values, needs, wants and beliefs. 

    When the client feels strongly about something, exploring declarations can be a way to help the client explore beyond current thinking

    If a client has a lot of energy around a new action or way of thinking, you can invite the client to generate ideas about how they can move forward and what they are willing or able to do and a declaration may be a part of that. 

    In the months ahead, think about which areas of your life deservedeclarations. Would you like to be more resilient (I will stay centered in the midst of our usual chaos),have more self-care (I will become a great tennis player and will prioritize it in my life), family time (I will walk with my spouse every other day) or health conscious (I will have dessert once a week).

    May you all be in good health and may you make and realize the declarations that are of utmost importance to you!

    Shahrzad Sherry Nooravi, PsyD, MCC

    President, ICF San Diego

  • June 07, 2021 11:37 AM | Anonymous

    This a sponsored job posting.

    Pacific College of Health and Science is seeking a dynamic individual for the position of adjunct faculty in the Health and Human Performance program at our San Diego /Online Campus.

    Our current opening is for the following course:

    Course description:
    In this Interpersonal Skills course, students hone their coach-client communication and interpersonal skills. Students research personality types and traits and consider the role of empathy, intuition, compassion and body language in the coaching relationship. Students learn how to assess clients’ natural strengths and potential areas for development for the purpose of supporting their peak performance goals.

    We are seeking a faculty member with exceptional communication skills who has a passion for teaching, and whose enthusiasm for the subject matter will be an inspiration to our students. The successful candidate will be expected to demonstrate deep knowledge in coaching and interpersonal skills. Experience in synchronous and asynchronous teaching and online learning is required.

    Job Summary: The successful candidate serves as a subject matter expert within their assigned discipline. Experience with personality assessments and ICF competencies is a must.

    Minimum/Required Qualifications: 

    • International Coaching Federation (ICF) certification
    • Master’s degree or equivalent
    • Terminal degree required for graduate courses, with at least 18 credit hours required in the field of study delivered. 
    • Professional experience in coaching in diverse populations (at least 3-5 years).
    • Experience teaching in asynchronous and synchronous online environments

    Desired Qualifications: 

    • Master’s degree in psychology or equivalent
    • PhD in psychology or equivalent
    • Extensive experience in university level online asynchronous and synchronous teaching preferred (2-5 years). 
    • Experience with Zoom, Moodle, Share-point or other learning management platforms (preferred)  
    • An extensive teaching resume coupled with a student-centered teaching philosophy
    • Prior student course evaluations in psychology or coaching
    • Familiarity with instructional technology

    Application deadline: June 11th, 2021. To apply, please send a detailed cover letter describing qualifications and resume/CV, to John Murphy at and

    Pacific College of Health and Science is one of the oldest and largest accredited institutions training professionals in integrative medicine, more particularly in Chinese medicine, acupuncture, holistic nursing, massage therapy, human performance, public health education, and herbal medicine, including medical cannabis. Founded in 1986, Pacific College is home to beautiful campuses and busy clinics in New York, San Diego, and Chicago and a rapidly growing online division. Pacific College features an esteemed faculty of over 200 professors from around the globe, which conduct ongoing research and educate approximately 2000 students every year.

    After 30+ years, the College underwent a rebranding and name change transition in 2020, designed to accommodate the rapid expansion of program offerings and student population.

    We offer the opportunity to work with a dynamic team of professionals. We are committed to creating a diverse community of faculty, staff, and students.

    Pacific College of Health and Science is an Equal Opportunity Employer. Applicants are considered on the basis of their qualifications for the position without regard to race, color, religion, sex, sexual orientation, national origin, citizenship, age, marital status, disability, veteran's status, or any other personal trait protected by federal, state or local law.

  • June 04, 2021 6:00 AM | Scott Krawitz
    • Dear ICF Members, Visitors and Friends,

      As we launch into summer, there is much we have to be grateful for. One thing that astounds me is the miracle that we have vaccines available to us within one year of the pandemic.

      A topic that has been on my mind is identity, voice and agency based on something that happened June 1, 2020. I was in a group coaching community and our facilitator Kathryn checked in with us on what client cases we wanted to discuss and if there was anything around business development we wanted to process.

      I had something else on my mind. After watching protests following the death of George Floyd on May 25, much of the country was aghast about watching the slow death of a human being at the hands of law enforcement, despite pleas by bystanders for the officer to remove his knee from his neck. The response was visceral as Americans, in all 50 states flooded the streets to protest police brutality, discrimination and racial injustice. In the middle of a pandemic, millions of people came out to share their voices. I was impressed by their courage and worried for their safety as perhaps many others were. Perhaps it stems from humans being hardwired for community and empathy.

      I’ve always admired the act of protest and this was no exception. “The most important thing I believe we can talk about is the voice and the awakening we are having in this country.” Kathryn agreed and shared a caveat. “Let us remember that we are all looking at this through the lens of being privileged white women.” I was momentarily dumbstruck. She held the silence. My heart was pounding in my chest and I noticed my breath getting shallow. They were not aware of my identity. I took a few breaths and broke the silence.

      “Hey guys, I have something to share. I’m not white. I’m a first generation American and my parents were immigrants to this country. I know discrimination. And….my name is not even Sherry. My real name is Shahrzad. Perhaps that’s why you may not be aware of my ethnicity.”

      She gave space, which is a blessing and an art in coaching. Silence, silence, silence.

      “I changed my name in fourth grade, not because of the bullies who would chant, ‘Iranian, Iranian’ to shame me for my cultural background, but because of my teacher. One day, she decided that she wanted to find out what each students’ ethnicity was. Dreading my turn and wanting to prevent any more bullying, I said I was French. I then went to the restroom. When I returned, my friend Tatiana whispered to me, “When you were gone, she told the whole class, ‘yea right she’s French, she’s not French.”

      I recall feeling flushed, hot and angry. On my walk home, I deconstructed the situation and decided to make a plan. Upon entering the house while mom made me a snack, I shared that I had something to tell her. “Mom, from now on, I don’t want to go by Shahrzad, I don’t want to go by Sha Sha (a rather fun nickname), I would like to go by Sherry.” Although she had always encouraged pride in our ethnicity and having voice, she got it. “OK, got it Sherry,” and gave me a hug.

      That executive decision by my 10-year-old self may have prevented less discrimination along the road but at the same time, on June 1, I realized that it hid my identity and voice.

      How can I promote diversity, equity and inclusion if who I am is hidden? One June 1, 2020, I made a declaration, “I’m Shahrzad and I’m going to incorporate my true name and identity into my life.”

      Sharing this story was not easy for me and yet I feel it is important to share because it was a result of excellent coaching.

      The questions I ask you all are:

    • How do we create space for transformation in individual and group coaching?
    • Where might you have an identity to claim or reclaim and a voice to share?
    • Where might you be holding back on something that can help you be more fully self-expressed?
    • How can we all use our identity and voices for the greater good?

  • May 01, 2021 10:00 AM | Scott Krawitz

    Dear ICF San Diego Members,

    As coaches, our superpower lies in serving our clients to tap into their deepest potential. We have the opportunity to not only empower clients to perform and excel in their careers, but also to achieve success holistically in the areas of family, health and community. This month, we celebrate our clients as well as celebrate the inner work we must achieve to be our best selves and excellent coaches. As coaches, we have the responsibility to keep growing and being lifelong learners with a beginner’s mindset, in the benefit of our clients.

    Being Mindful of our The Danger of Assumptions

    Presently, more than ever, we need to be aware of and empathetic to what is happening in our world. In the midst of a global pandemic, we continue to see the need for diversity, equality and inclusion.  May 25 marks the one-year anniversary of George Floyd’s death. Following this painful event, Americans protested in all 50 states, followed by protests throughout Europe and beyond. The question is how can we, as coaches, support our clients by not making assumptions and empowering  them to share their voices, however it may look in their lives?  This great post from ICF Global entitled “How to Avoid Dangerous Assumptions in Coaching” shares nine strategies for how coaches can avoid making assumptions. 

    We wish you all well and look forward to seeing you soon.

    Shahrzad Sherry Nooravi, PsyD, MCC

    San Diego ICF Chapter President

  • April 05, 2021 8:33 AM | Yennie Rautenberg-Loya

    Dear ICF San Diego Members,

    Our Chapter is off to a great year with educational webinars, business development sessions and Networkshops throughout the year. 

    The robust schedule of events that our team is putting together is intended to bring to you opportunities to learn and practice ICF Core Competencies as well as other important topics for you to expand as a coach, whether you are an internal or external coach, or you use coaching skills as your leadership style.

    As a regular cadence, you can expect to have a tuition-free Networkshop session the first Tuesday of every month hosted by one of our Board Members. Each month, we will also have an educational training hosted by a guest speaker. Learn more about our April Networkshop here, and our educational session below. Also join us in our educational training on April 20, titled Creating Coaching Prosperity.

    Our Board is looking forward to International Coaching Week, which starts May 17, 2021. Get ready for the exciting events we will be hosting throughout the month!!

    We are currently seeking a Treasurer, Programming Director and Communications Director. Please contact us if this is of interest to you.

    We wish you all well and look forward to seeing you soon.


    Shahrzad Sherry Nooravi, PsyD, MCC 

    Chapter President, ICF San Diego

  • March 05, 2021 12:58 PM | Yennie Rautenberg-Loya

    Dear ICF  San Diego Members,

    March marks many occasions: It is one year that we have been living with the Covid-19 pandemic, the first day of Spring on March 20, the first day of the Iranian New Year (which is on the first day of Spring) and very importantly, it marks Women’s History Month and International Women's Day (IWD). 

    The year 2021 marks 100 years since the passing of the 19th Amendment, which gave women the right to vote.  You can learn more about this journey in the National Archives

    For those of you who are continuing your studies on African-American history following Black History Month in February, there are many podcasts and videos you can explore here.

    Learning about our history aids us in coaching in a way that honors and celebrates diversity, equity and inclusion. The more we understand where our clients have been and where they want to go, the more we can coach them from a place of empathy and respect. 

    This month, we continue providing fun networking and learning opportunities, relevant to the environment we are living in. We kicked off the month with the networkshop on the New ICF Core Competencies, which we hope was valuable to you. On March 9, we invite you to the webinar Time and Action Mastering! More details here.  

    We wish you all well and look forward to seeing you soon.


    Shahrzad Sherry Nooravi, PsyD, MCC 

    Chapter President

    ICF San Diego

  • February 05, 2021 9:20 AM | Yennie Rautenberg-Loya

    Dear ICF San Diego Members,

    We continue to face our new way of living as the pandemic continues. There is much hope as vaccines are being rolled out to our populations starting with healthcare workers and senior citizens. As difficult as things still are, we have also built many new skills that we did not have about a year ago this time. We manage work, clients and online learning using video technology. We've also gotten creative with how we have healthy movement and stay connected with our family and loved ones. As painful as the pandemic has been, there is much learning and new habits we will all likely take from it. 

    In terms of our ICF Chapter, the year ahead holds much promise. We are creating learning and connecting opportunities that will fill your calendars for the rest of the year. From learning webinars where you can gain CEU credits and expand your knowledge, to monthly Networkshops which will begin in March, our aim is to make ICF San Diego a place where you can grow, connect and feel at home.  

    Our February speaker is Dr. Damian Goldvarg. A past president for ICF Global and Master Certified Coach, Dr. Goldvarg will share best practices about The Coaching Mindset. You can register here.

    Last, if you are interested in getting involved with an engaged Board here at ICF San Diego, we have an opening for a board member or volunteer, who would help with programming. This role requires about 5-7 hours of time a month. The duties include connecting with speakers, scheduling, creating value for members and supporting our current Programming Director Wil Fisher.

    Thank you and I look forward to meeting you all in the months ahead.


    Shahrzad Sherry Nooravi, PsyD 

    Chapter President

    ICF San Diego

  • January 22, 2021 2:32 PM | Yennie Rautenberg-Loya

    Hello everyone,

    The Board of ICF San Diego hopes your year is off to a great start. As the new president of ICF San Diego, I am pleased to share some great news.

    This is the first year in ICF San Diego’s history (we launched in 2017) that we have a full board. Lynn Levis will continue supporting us as Past-President and Gaby Alvarez-Pollack is President-Elect for 2022. We have two new board members, Membership Director Jennifer Guillaumin and Communications Director Sylvia Zepeda. You can get learn more about our board here. A big thank you to Lynn and the board members who created learning and connecting experiences in 2020.

    In the year ahead, we have amazing educational webinars planned for the year as well as “Networkshops” where you will have a chance to grow your relationships with local coaches and share your thoughts on current issues as well as ways to support your clients’ growth.

    As a country, we are in a state of transition and healing while we continue to battle Covid-19. Many of you have expressed the stress all of this has brought to your clients. If we are to best serve our clients, we need to also focus on self-care and self-expression and I intend to make our ICF San Diego Chapter a community where you can all have a safe space to talk about the topics that are important to you. My hope is you leave each interaction, whether a webinar or networkshop, not only learning new skills, but also feeling that you have expanded hope, energy and resilience. Wellness, inclusion and how to thrive in business and personally, will be recurring themes in our work.

    We are 224 members strong and growing. We look forward to serving you. Should you have any suggestions or questions, please do not hesitate to contact me. Here’s to your health, wellness and success in 2021.


    Shahrzad Sherry Nooravi, PsyD, PCC

    Chapter President

    ICF San Diego

  • December 14, 2020 11:37 AM | Anonymous

    Hi everyone,

    As I conclude my term as Chapter President of ICF San Diego, I'm in awe of all we've accomplished during a really challenging year. To all who played a role in what we were able to offer to the coaching community in 2020: I thank you for your time and commitment.

    Looking ahead, I'm eager for what's to come. Our Elections process has concluded, and the 2021 Board of Directors can be found on our website. This is the first full Board of Directors in our Chapter's history, and when I look at the group assembled to lead ICF San Diego in 2021 and beyond, I'm amazed at the skills they bring and the passion for coaching they represent. I feel confident saying that we've never had a more talented incoming Board.

    I am grateful for the opportunity to have served ICF San Diego over the past three years, and I look forward to staying connected with you. 

    I wish you and yours a safe and healthy holiday season.

    All the best,

    Lynn Levis

    Chapter President, ICF San Diego

  • November 23, 2020 9:05 AM | Anonymous

    Hi, everyone:

    During this Thanksgiving week, I am filled with so much gratitude. 

    In the face of all the complex and challenging twists that 2020 presented, the ICF San Diego Board of Directors has responded with innovation, grace, and resilience. I am so thankful for these tireless volunteers who give us the gifts of their time and talents -- during a really difficult year. Please join me in thanking them:

    • Maggie Murphy Maertz, Secretary
    • Chuck Paglialunga, Treasurer
    • Charles Furman, Past-President
    • John Murphy, Membership Director
    • Barbara Noerenberg, Membership Director
    • Whittney Beard, Programming Director
    • Wil Fisher, Programming Director
    • Yennie Rautenberg-Loya, Communications Director

    I also want to thank the many speakers we were able to host in 2020. Most were virtual and a few were in person, but all were outstanding presenters. Please join me in thanking them for sharing their knowledge with us:

    • James Garrett, Mini Habits: A Small Tool for Big Success
    • Arthur Schwartz, How to Incorporate Conversations That Create Trust into Your Coaching Practice
    • Gene Gilmore, A Practical Leadership Toolkit: Teaching Coaching Skills for Leadership Development
    • Jeff Schneider, A Change in Client Mindset Through Learning How to Effectively Give and Receive Feedback
    • C.J. Hayden, What Can You Do if You Need to Get Clients Yesterday?
    • Amber Setter, Adult Development Theory: The Key to Elevating Your Clients' Consciousness
    • Mary Andrews, Change and Resilience: Navigating How Change Goes for You and Your Clients
    • Sherry Nooravi, Coaching with Presence: Five Keys for Presence-Based Coaching
    • Mark Hunter, A Conversation about Race
    • Leah Grant, The Art of Evoking Awareness

    Last but certainly not least, I want to thank all of you: the members of ICF San Diego. During a time when ICF Chapters all over the world are seeing a major drop in numbers, we proudly maintain a strong base of 210 members. We're grateful that you remain part of our community, and we look forward to serving you in the year to come.

    I wish you all a safe and restful Thanksgiving.

    All the best,

    Lynn Levis

    Chapter President, ICF San Diego

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