Designed for solopreneur coaches at any stage of their business, this interactive 90-minute seminar guides participants through a structured process of developing a unique value statement that clearly and concisely explains who you help, what specific problem you solve or outcome you deliver, and what makes your approach different from others so you can attract your ideal clients.
Before the seminar, participants will receive a Unique Value Worksheet and are invited to complete it to reflect on their experiences, values, strengths, and professional identity. This pre-seminar preparation sets them up well to develop a compelling and unique value statement during the seminar. The seminar will also walk through how to use AI tools to evolve the unique value statement into critical messaging – an elevator pitch and a powerful one-liner.
Through collaborative discussions and guided exercises, attendees will gain the language and structure needed to differentiate themselves in the crowded coaching industry so they can develop messaging that connects with their ideal clients authentically.
Key Learning Outcomes:
By the end of the seminar, participants will:
· Define Their Unique Value – Identify and articulate the core strengths, expertise, and impact they bring to their coaching practice.
· Craft a Clear & Compelling Unique Value Statement – Develop a statement that articulates who they are, what they do, and why clients should choose them.
· Gain Confidence Communicating Their Value – Get comfortable using the new language with other people.
· Understand How AI Can Help – Learn how to use AI tools to evolve the statement into external messaging.
Each participant will receive 1.5 CCU in Resource Development
Annette Tully is a leadership coach and brand consultant specializing in helping mid-to-senior-level professionals and organizations build strategic clarity and sustainable success. With expertise in coaching, consulting, and film production, she takes a storytelling approach to leadership, helping clients shape their narrative and lead authentically. Annette uses her ability to see what others miss to guide clients in overcoming challenges and aligning their actions with their values. Before founding Truth Brief Coaching + Consulting, she held leadership roles at companies like CEB (now Gartner) and Discovery, Inc., working with Fortune 500 companies and mission-driven organizations across diverse industries.
Jennifer Frederick is a Resume Writer and Career Advisor who transitioned from marketing products to marketing people. She excels at uncovering professionals' unique value and crafting resumes that boost confidence in the job search. At Untapped Potential, she helps women re-entering the workforce connect with employers, advancing gender equity and diversity.
With a background in telecom and tech marketing, Jennifer found her passion in coaching colleagues through promotions, interviews, and office politics. Known for clear communication, she delivers job search strategy and personal branding seminars, combining marketing expertise with LinkedIn insights to modernize clients’ professional presence.
